Another week and another page on the the PR calandar. This time its Fairtrade Fortnight which is a cause close to our hearts. The primary focus of the Fairtrade Foundatoin has been on helping small farmers get a fair price for their crops like these fairtrade red bananas in Tanzania. Some economists argue that price guarantees do not help economies to grow, but on balance it must be a good thing.
And the focus of fairtrade is now broadening to other small producers which have traditoinally been exploited, like the production of panama hats in Ecuador. Our fairtrade panama hats come from a women's cooperative which guarantees good working conditions and fair wages to all its weavers. Let's hope it won't be long before all hats are made this way.